These guidelines provide insights into how Google evaluates the E-E-A-T of sites, which is essential for optimizing YMYL pages well. Insights into Google’s guidelines for YMYL pagesThe Google Quality Raters’ Guidelines outline specific criteria for evaluating YMYL content. Expertise: Google expects YMYL content to be created by individuals or organizations with a demonstrable level of expertise in the field. Content quality: Google expects high-quality YMYL content to provide comprehensive and insightful information. Yoast SEO, E-E-A-T, YMYL and site policiesYoast SEO Premium enhances your website’s E-E-A-T. As we’ve seen in this article, Google considers multiple factors to evaluate the quality of YMYL sites.