Here’s what URLs with UTM codes can look like:https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323Everything after the “?” is the UTM code. Continue reading to learn why UTM codes are important, when to use them, and best practices for creating them. Build UTM Codes for Universal Analytics (UA)First, make sure you have Google Analytics set up on your site. Build UTM Codes for Google Analytics 4 (GA4)You can also use Google’s UTM code generator to build UTMs for GA4. Build UTM Codes ManuallyYou can also manually build your URLs with UTM codes.