What Are URL Parameters? A Guide for Marketers and SEOs

April 01, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. You can identify URL parameters as text strings following a “?” in a website’s URL. That’s what we’ll cover in this post, including:How URL parameters affect marketing and SEOGoogle’s perspective on URL parametersTips to avoid common issues with URL parametersHow Do URL Parameters Work? URL parameters change a page’s content or behavior without the need for a separate URL for each variation. Types of URL ParametersThere are two types of URL parameters: active and passive.

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