What Are SEO Benchmarks, & Which Ones Actually Matter?

But you can use last month’s organic traffic as a benchmark. For accuracy, when it comes to organic traffic from Google, it is advisable to check Google Search Console (GSC). Head over to Google Search Console and go to Performance > Search results. Then you can select the organic search channels you want to include from the “Dimension values” drop-down menu. This can be all organic traffic from multiple search engines, or you can set individual benchmarks for each search engine, like Bing or Yahoo.