Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic cluster. However, most great pillar pages share the following traits:They’re search engine-optimized : Optimize your pillar page just as any other page. The Guide Pillar PageA guide pillar page is a comprehensive overview of a topic. The How-To Pillar PageHow-to pillar pages help your readers solve problems, often with step-by-step tutorials. Create Stronger Pillar PagesNow that you know what pillar pages are, take the next step: Start building your own.