What Are Backlinks in SEO? Everything You Need to Know

Backlinks (aka inbound links, incoming links) are links from a page on one website to another. Backlinks are important for SEO because of two main reasons:Rankings – Generally speaking, the more backlinks your webpages have, the more likely they are to rank for relevant search queries (we confirmed this in a study). Checking backlinks to your websiteA basic tool for checking backlinks to your website is the free Google Search Console. Google Search Console shows limited data in the app (top 1,000 links) and won’t show you some useful SEO metrics you could use to analyze your backlinks. You can gauge a backlink’s authority by using the UR metric in the Backlinks report in Ahrefs’ Site Explorer.