Anyone who works in search engine optimization (SEO) wants to secure higher positions on search engine results pages (SERPs). In this article, we’ll explain what affects website rankings, tactics you can implement to improve, and how to track your rankings. Why Website Rankings MatterSecuring higher positions in search results can reward you with more visibility, traffic, and even revenue. Note Each search engine has its own ranking criteria. Further reading: How to track SERP Rankings with the Semrush Position Tracking Tool5 Ways to Gain and Improve Website RankingsImproving website rankings requires a comprehensive approach.