Today, we’ll cover the basics of website localization and why it should matter to your business. We’ll also walk through several website localization best practices to help you penetrate new global markets more effectively. What Is Website Localization? Website localization is the process of tailoring your website’s content to the languages, currencies, and cultural preferences of different international markets. The 6 Key Steps of Website LocalizationSo what does the website localization process look like?