Jordan PeckPrincipal Data Strategist at SnowplowJordan has been working in data, digital analytics and digital marketing for over 10 years. Prior to joining Snowplow he worked with clients of all shapes and sizes across some of the biggest digital marketing agencies in the North of England, was a web analytics consultant, headed up a data team, and was also a Snowplow user out in the wild. He's seen data and analytics set ups of every description, and now uses this experience to help Snowplow's customers with the most interesting use cases and most complex setups get the most value from Snowplow possible, and strategize what their data journey looks like into the future.