Webinar: Beyond silos – data collaboration strategies for marketing success

February 13, 2024

Register today for an immersive virtual fireside, “Beyond Silos: Data Collaboration Strategies for Marketing Success” where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and real-estate company, RE/MAX. They’ll share their data collaboration journey with emphasis on:Connectivity: Successfully reaching both logged-in and web visitors. Budget Preservation: Effectively reducing media waste through strategic data collaboration. Data collaboration goes beyond executing overlap analysis. We’ll also delve into strategies for maximizing first-party data generation and activation beyond just your known customers.

The source of this news is from Search Engine Land