Here are those features:But how many SaaS companies make use of them all? To find out, we studied the Twitter profiles of 100 SaaS companies. Banner37% of SaaS companies feature their mission statement or tagline in their banner, making it the most popular option. Profile photo100% of SaaS companies feature their logo (or some variation) here. 20% of companies feature other things – Awards, announcements—basically whatever they want to draw attention to at the moment.