Understanding user experience (UX) in search engine optimization (SEO) is about much more than page speed and content stability. To clarify the role of UX, we’ll discuss page load speed, mobile-first indexing, UX writing, site architecture, and aesthetics in SEO. This results in longer and/or repeat visits to your website site and, ultimately, more conversions. For the purposes of SEO, we can simplify UX design into two parts: functional design and aesthetic design. Build a Unified Strategy for UX and SEO with SemrushA unified strategy for UX and SEO requires work and coordination upfront, but the long-term benefits are well worth the effort.