Using Website Demographics to Improve Your Marketing Strategy

In a marketing context, analyzing website demographics is one way to develop a clearer view of who you’re talking to. Now that we’ve defined the importance of comparing demographic data with competitors, let’s consider some ways to get your hands on competitor’s audience demographic data. Likewise, some website building and hosting services like Squarespace offer built-in analytics software that provide insights about your website demographics. Audience analytics software—Softwares, such as Semrush’s One2Target tool, provide audience demographics data based on competitor web traffic. These kinds of website demographics analysis tools are often more affordable than 3rd party market research, and provide insights instantly.