Using Python To Explain Homepage Redirection To C-Suite (Or Any SEO Best Practise)

April 26, 2024

Hosting Placeholder Pages On The Root and Root RedirectsSome sites host a placeholder page on the root URL or, worse, redirect the root to a subdirectory or page. A site search for Gucci.com (site:gucci.com) shows that the root folder is indexed and offers a regional store selection menu. Given most sites accrue the most links to their root URL, this is where the search engine rank power resides. If the stores linked to the root URL, this would be undesirable as it would create a load of redirects sitewide, further wasting the distribution of authority. All of the site pages to benefit from their more powerful parent URL (the new merged home page in the root URL).

The source of this news is from Search Engine Journal