We are obviously going to focus here on the fourth, often underestimated and overlooked, aspect of local business authority. Leveraging local business partnerships and collaborations to build your local online authority and extend your web presence will most certainly increase your visibility. Here’s how forging reciprocal local business partnerships can help build authority:Co-Branding And Trust-BuildingPartnering with reputable local businesses and organizations can create a co-branding effect. Supporting Local Organizations And EventsAnother aspect of growing local trust and authority is becoming involved in local service organizations, sports teams, clubs, or events. While traditional tactics are still essential, forging local business partnerships and collaborations can be a game-changer in establishing both local and topical authority.