Accessing auction insightsDepending on the amount of data available, you can look at auction insights at the account level by campaign, ad group or keyword. Next, select Auction Insights from the menu that appears. To access Auction Insights in Microsoft Advertising, look for the Auction Insights tab in the left sidebar under Campaigns. Applying auction insightsNow that you know how to access Auction Insights data, how can you make it practical to your account management and reporting process? Pay attention to your auction insightsIf you haven’t already, begin incorporating a regular task in your PPC management process to review Auction Insights data.