User Intent Analysis for SEO: A Complete Guide + How to Scale

November 28, 2023

To start, I'll go over the basics of understanding user search intent. The term user intent (often referred to as searcher intent or keyword intent) refers to the reason why someone performs a search in Google or another search engine. Sometimes informational intent is also intent to do, like when asking Google for advice on completing a task or suggestions on gifts for a special occasion. To identify the user intent for a particular search query, look at which SERP features the search engine presents. Common Methods for Determining User IntentMany other articles written about user intent recommend a rudimentary way to identify the searcher’s intent.

The source of this news is from SEO Clarity