To start, I'll go over the basics of understanding user search intent. The term user intent (often referred to as searcher intent or keyword intent) refers to the reason why someone performs a search in Google or another search engine. Sometimes informational intent is also intent to do, like when asking Google for advice on completing a task or suggestions on gifts for a special occasion. To identify the user intent for a particular search query, look at which SERP features the search engine presents. Common Methods for Determining User IntentMany other articles written about user intent recommend a rudimentary way to identify the searcher’s intent.