Inspired by a Looker Studio dashboard built by our paid media team, I rolled up my sleeves and constructed one for SEO. (Keep in mind that Looker Studio allows you to set custom date ranges – both start and end – so play around and find out your favorite look-back windows.) If you select custom date ranges, those are only good for the working session, while controls are the default view for everyone upon login. Add a filter by clicking Chart > Setup > Add a filter > Create a filter (blue box at the bottom of the column). Choose Include > Event name > Equal to (=), and type in your custom event name.