But that also means SEOs are being asked to drive more revenue and conversions without a greater investment in SEO. 58% plan to use AI for content and SEO in 2023. Search marketers want to use AI-generated content – but they just haven’t quite figured out how yet, according to BrightEdge:Only 10% of marketers use AI for SEO content generation, but 58% aim to this year. ChatGPT and similar tools can generate content quickly – but quality remains a concern due to AI “hallucination” and many SEOs worry Google will be able to detect and penalize AI content. Now, Google cares less whether a human or AI writes your content, as long as your content is helpful to people and not created to manipulate the search results.