U.S. search ad revenue hit a record $84.4 billion in 2022

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. With 40.2% of all digital ad revenue in 2022, paid search is still the leading format. In 2022, revenue from social platforms was $59.7 billion, up from $57.7 billion in 2021. Of note from the IAB report:Total U.S. digital ad revenue increased by $20.4 billion in 2022.