The Position Changes report in Semrush’s Organic Research tool has long been a part of the core Semrush toolkit. This means any major shakeups on the first few organic results or any new SERP features that could impact organic traffic. Spot New Organic Traffic OpportunitiesNext, look into a competitor’s site and identify where most of their new estimated traffic is coming from. See Your Competitor’s Organic Traffic TrendFor a more big picture view, you can look at the overall trend of a site’s organic traffic overlaid with their position changes. This will give you a more granular daily tracking update, whereas the Position Changes report shows monthly changes.