Unnatural Links: What They Are and How to Fix Your Link Profile

February 29, 2024

Inbound or outbound website links that have the sole purpose of improving a site’s organic search rankings are called unnatural links. When evaluating sites for unnatural links, Google focuses on link quality. Link ExchangesA link exchange is when you get a link from another website and you give that site a link in return. Identify unnatural links that jeopardize your website’s link profile by using Semrush’s Backlink Audit Tool. Best Practices for Organic Link BuildingAddressing unnatural links is only one part of ensuring your website maintains a healthy backlink profile.

The source of this news is from Semrush