One of the best ways to increase your organic search presence is to regularly seek out SEO competitive insights. All it takes to find valuable SEO competitive insights is a little detective work. How To Gather SEO Competitive Insights In 5 StepsNow let’s look at the main steps involved in extracting insights from your competitors’ search activities. The most efficient way to approach competitor keyword research is to use a dedicated SEO competitor analysis tool, like Semrush or Ahrefs. Evaluate Your Competitors’ User ExperienceThe next tip for uncovering SEO competitive insights is to assess how your high-performing competitors deliver a positive user experience to their visitors.