Google reviews are easy to influence and can impact your local search rankings. The kind of Google reviews you wantAny review a business gets is beneficial, but some reviews can outweigh others for SEO purposes. Reviews with photos tend to stick at the top longerIncorporating visuals like photos and videos with your Google reviews can amplify their impact significantly. So if you are trying to get some positive reviews to stick at the top, try getting more reviews with photos. Negative reviews: A chance to embrace the imperfections of your businessNegative reviews are a good thing.