The technical SEO team forms alliances with engineering teams, empowering them with SEO knowledge to make intelligent decisions that eliminate the need for future fixes. By precisely measuring and reporting SEO performance, the entire SEO team and relevant stakeholders can discern successful strategies, areas that warrant enhancement, and novel prospects. Equipped with the transformative powers of data, the SEO reporting team embarks on a profound expedition into its enigmatic realms. This can be done by the SEO team's manager or director or by instilling this mindset in each SEO team member. Embracing the four pillars of SEO successOrganizations should embrace the four pillars as the map to SEO success.