Universe: A Better Alternative To Keyword Research

February 29, 2024

Instead of doing a sprint every so often, build a keyword universe to explore and conquer. The Keyword Universe mitigates that problem through a clever sorting system. One big advantage of the Keyword Universe compared to research sprints is that new keywords automatically fall into a natural prioritization. Anecdotally, conversions should increase as we build new content (or update existing content) based on the Keyword Universe. Those lessons and reflecting on them are the feedback mechanisms that help me fine-tune my filter and define better priorities, just like adjusting the weight of sorting signals in our Keyword Universe surfaces better target keywords.

The source of this news is from Search Engine Journal