Universal Analytics still processing data two months after ‘sunset’

September 06, 2023

Universal Analytics is still processing data two months after Google advised it would sunset. Many search marketers and website operators received email notifications from Google starting around Aug. 22 that Universal Analytics properties have stopped processing data. The email read, in part:“Your Universal Analytics property [UA property number] has now stopped processing new data. Shopify’s official support channel was recently asked by a marketer to comment on when UA data would stop processing data on its merchant platform. "You'll be able to access your previously processed data in your Universal Analytics property until July 1, 2024."

The source of this news is from Search Engine Land