Unique Value Proposition: What It Is & How to Create One

What is a Unique Value PropositionA unique value proposition (also called a UVP or value prop) is a clear statement that communicates the value of your product or service. The unique value proposition for Semrush for Agencies appears on this landing page:Customers typically compare several products or services before they decide on one. Types of Unique Value PropositionUnique value propositions typically fall into one of four themes:Best value product or service Best quality product or service Most luxurious product Staple (must-have) productThese themes reflect buyer motivations. Map Out a Value Proposition CanvasA value proposition canvas explores the components of your company that contribute to a strong UVP. Write Your Unique Value PropositionNow you’re clear on how you stand out from the competition, you can brainstorm ideas to find a unique value proposition.