In local SEO, we take it further by giving these search term types another name: implicit and explicit searches. Implicit vs. explicit search in local SEO: How do they differ? In Google Maps search results, however, the difference between an explicit vs. implicit search is more stark and an element every local SEO must pay attention to. This is due to how Google treats local search results based on their local ranking factors. Google uses a mix of information the business provides on its Google Business Profile (GBP), website and other online sources.