When Google introduced E-E-A-T, it also emphasized that the “T” (trust, just in case you forgot) is the foundation of E-E-A-T and holds HUGE significance. Here are some examples Google gives in its Quality Rater Guidelines to highlight this:So, experience is very important to Google. For instance, if you only publish one article about cycling on your site, Google won’t view you as an authority within the cycling niche. Remember, the best way to do this is to demonstrate experience, expertise, and authoritativeness. A great way of demonstrating E-E-A-T to Google is to fill a knowledge gap by bringing something new to the table.