Now let’s briefly address why buyer intent keywords should be a focal point of your keyword strategy. Benefits Of Targeting Buyer Intent KeywordsThe obvious benefit of ranking well for buyer intent keywords is that it places you in front of prospects who are considering making a purchase. Types Of Buyer Intent KeywordsWe’ve already mentioned how buyer keywords express different degrees of purchasing intent depending on where someone is on the buyer’s journey. With that in mind, here are some things to think about when building a list of suitable buyer intent keywords. Finding And Optimizing Buyer Intent KeywordsNow let’s consider a couple of ways to help you identify and prioritize the right buyer intent keywords to target.