Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

March 21, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Ad copy and assetsSome businesses are excellent at delivering the same ad content to all their paid marketing channels. Then, Demand Gen campaigns can be a way for you to advertise other content types (like intriguing blog posts that your content team is churning out). Breaking down PPC silosSome, if not all, of these tactics may seem obvious to seasoned PPC experts.

The source of this news is from Search Engine Land