The more backlinks your website has from reputable sources, the more authoritative it can seem to search engines. The backlink is from an authoritative website : If a highly reputable website links to a page, search engines may also consider that page highly reputable. : If a highly reputable website links to a page, search engines may also consider that page highly reputable. Backlinks with descriptive anchor text help search engines better understand linked pages. Backlinks with descriptive anchor text help search engines better understand linked pages.