Twitter’s U.S. ad revenue drops 59%

That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. During the five weeks from April 1 to the first week of May, Twitter’s U.S. advertising revenue was $88 million. Twitter’s U.S. ad revenue is projected to drop by at least 56% each week compared to the previous year, according to the internal document. Twitter’s advertising sector is crucial to its success and value, accounting for 90% of its revenue. Several major ad agencies and brands, including General Motors and Volkswagen, suspended their Twitter ad investments.