Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. What’s new: Under Musk’s new rules, content creators will receive cash for ads in their replies, but only if they are verified. In addition, the billionaire added “only ads served to verified users count”. Musk wrote on Twitter:"In a few weeks, X/Twitter will start paying creators for ads served in their replies. Note, the creator must be verified and only ads served to verified users count."