Twitter is now brand X

The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. Now, X will go further, transforming the global town square,” tweeted Twitter CEO Linda Yaccarino – or rather “x’ed” Yaccarino, as we must learn to say. pic.twitter.com/u1j08RNsS1 — carl hendy (@carlhendy) July 24, 2023The X redirect is going to add so much overhead to loading existing embedded tweets. — Jono Alderson (@jonoalderson) July 24, 2023The only person who has pulled off a rebrand using X is…photo below. Lets see if they redirect everything to X (dot) com and how long it'll take Google and others to reindex all pages.