Twitter introduces mandatory verification for advertisers

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! IMO, it’s a confusing mess for businesses and advertisers trying to navigate Twitter’s new verification requirements, potentially deterring smaller advertisers and reducing the platform’s overall appeal. There is no official information on Twitter’s ad account pages indicating that only verified accounts can advertise, but it is reasonable to require verification for advertisers if it helps reduce spam or discourage malicious actors from using the platform.