Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. “Minor” because the total number of Twitter Blue subscribers is less than 1% of its overall user base. Twitter has added this information:“See approximately 50% fewer ads in the For You and Following timelines. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets.” – Twitter Blue Help Center documentClearly, “Half ads” won’t actually be “half ads” on Twitter. Updated Twitter Blue subscribers count.