Twitter is reportedly blocking links to its new rival, Meta’s Threads. Experts believe the decision to block selected links to Threads in Twitter search results is an attempt to keep users engaged on the platform rather than move away to its rival. American technologist and blogger, Andy Baio, was one of the many people on Twitter to notice that selected links to Threads weren’t working. Twitter blocks unregistered users and Google Search. During Threads' first two days of operation, Twitter traffic was down 5% in comparison to the same period a week earlier.