TW-BERT: End-to-end query term weighting and the future of Google Search

Well, if you’re one of the writers of the recently published paper, “End-to-End Query Term Weighting” you see this as an opportunity to shine. What is end-to-end query term weighting? End-to-end query term weighting refers to a method where the weight of each term in a query is determined as part of the overall model, without relying on manually programmed or traditional term weighting schemes or other independent models. What is important to understand is that the weights are assigned from outside the model and entered it with the query. That said, this is a quality-of-life improvement at Google, that will improve rankings and zero-shot results with a low cost.