Turn Data into Meaningful Customer Moments

April 01, 2024

Sonia LeleSenior Director, Data ScienceSonia is a Senior Director, GM of digital channel analytics at Salesforce. With over 20 years of experience in brand and direct response marketing analytics, Sonia has a proven track record of delivering impactful results for global brands through data & analytics products & services. Sonia's core competencies include cross-channel attribution and measurement, audience segmentation and activation, demand estimation and goal setting, testing and experimentation, personalization and identity management. She is also a thought leader and a speaker on topics related to modern marketing, such as data clean rooms, identity resolution, and media data measurement on connected television. She is passionate about developing people and processes, and driving forward brand and business goals with data and insights!

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