Toxic Backlinks: What They Are & How to Find Them

Toxic backlinks (or bad backlinks) are incoming links that negatively affect your website’s visibility in search engine results pages or have the potential to. Usually, it’s a good idea to remove these potentially toxic backlinks as soon as possible. According to Google’s John Mueller, these aren’t really toxic backlinks because they don’t have the potential to harm your site’s search performance. Here’s how:Option 1: Use a Toxic Backlink CheckerThe easiest way to find bad backlinks is to use a toxic backlink checker. Strengthen Your Backlink Profile with SemrushStrengthening your backlink profile isn’t just about finding and removing toxic backlinks.