Topics, Keywords, And Entities: How They Can Work Together

March 27, 2024

The Difference Between Topics, Keywords, and EntitiesTopics, keywords, and entity SEO are all interconnected pieces of the SEO puzzle, but they serve different purposes. Examples for the topic “Space Exploration” include “types of spaceships,” “history of spaceflight,” and “becoming an astronaut.” Some keywords might be broader and encompass multiple topics (e.g., “science”). You can track rankings for specific keywords associated with entities, which provides a sense of accomplishment and a way to measure progress. Advantages of Topic Modeling for SEOThere are three primary advantages in topic modeling for SEO. How Keywords, Topics, and Entities Can Work TogetherIn my opinion, combining all three approaches can give you the best of all worlds.

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