Each topic cluster includes a pillar page that provides a broad overview of a topic. For example, a travel site might have a topic cluster around Disney World vacation planning:What Are the Benefits of Topic Clusters? How to Create Topic ClustersLearn how to create topic clusters that drive organic traffic (unpaid search engine traffic). In the end, you should have an SEO topic cluster made up of keyword clusters. Create Quality ContentOnce you’ve planned out your topic cluster, you’re ready to create and publish quality content.