Top-of-the-Funnel Marketing Explained: How to Attract Customers

Each marketing funnel is split into three stages:Top of the funnel (TOFU)Middle of the funnel (MOFU)Bottom of the funnel (BOFU)Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product. TOFU content is important because it’s often the broadest marketing strategy, i.e., the more prospects at the top, the more customers at the bottom (usually). This blog post plants the seed in potential customers’ minds that they may want to start buying wild-caught tuna over farm-raised ones. Direct outreachLast but not least, you can use direct outreach as a TOFU marketing tactic.