Top link-building insights heading into 2024

Did you know guest blog posts as a link-building tactic are against Google’s guidelines? The appeal of guest posting for links is strong – sourcing links from “relevant” content & websites at an attractive price point is an easy sell. Unfortunately, guest posting as a link-building tactic benefits the agency offering it much more than their clients. Guest posting is a volume business. Takeaway: Google rewards great content that receives authentic citations, so always begin your link-building campaign with a strong foundation of resource-based linkable content assets within your website.