Here are some top priorities to help make your WordPress site as technically sound as possible. Once that is done, WordPress users have two popular plugin options to add the tracking to their site: Google Site Kit and Code Snippets. Other options for WordPress users include external SEO tools like Semrush, Sitebulb, or Screaming Frog. Even the Yoast SEO plugin founders have announced a recent equity investment in the Equalize Digital Accessibility Plugin for WordPress. A technical SEO path to success exists for all WordPress usersIt has never been more competitive to be a WordPress blogger.