First, linking marketing success with increased revenue increases the likelihood of leadership allocating a larger marketing budget in the future. Semrush’s 2023 State of Content Marketing report reveals 70% of businesses that were very successful in content marketing actively measured marketing return on investment (ROI). Testing New Marketing Channels EfficientlyTrying new marketing channels is a good way to discover opportunities and stay ahead of the competition. Tackle Your Biggest Marketing ChallengesIt’s likely at least one of these key marketing challenges is affecting your business. With a Semrush subscription you’ll gain access to everything you need to solve your top marketing challenges.