One useful feature is the tool’s ability to pull data from other sources such as Google Analytics, Google Search Console, and even Ahrefs API—giving you a total view of your website’s search data. Social media toolsHootsuite is a social media management platform. Buffer is a social media tool that helps you plan and publish your social media content. Later allows you to schedule and post social media content to the main social media platforms. Sprout Social is a social media management tool that helps marketers grow their social media presence.