What Are the Most Searched Items on Amazon? In the U.S., the most searched item on Amazon is “apple watch,” followed by “crocs” and “airpods.”Amazon’s “kindle” comes next. Which has one of the biggest Amazon keyword databases. Top 100 Product Searches on AmazonHere are the products that are searched for the most on Amazon:No. Conduct Extensive Keyword ResearchIdentifying which keywords people search for on Amazon is a good start.